Tips on How to Make an Invention Presentation Video

In the video above, what the invention does is explained within 7 seconds

Make Your Point Quickly and Use a Generic Soundtrack.

To move your invention forward, it's essential to clearly explain it to partners, investors, licensees, retailers and customers. Your explanation should be brief, and 95% of the time, it should focus on what the invention does—not how it works or why it was created. For some inventions, a single image may suffice, but most will benefit from a short video, ideally under a minute. A classic video structure is to first present the problem your invention solves, then show how it solves that problem. AI generated images can be great for illustrating the problems an invention solves.

There are no strict rules, but effective communication is key. Your video isn’t the place to be clever or cute—people don't have time for that. Get straight to the point and explain what your invention does, quickly. It's also important that your video can be understood without sound. Use short text as overlays or standalone frames. A voiceover can enhance the visuals, but it shouldn’t be essential for comprehension.

A good soundtrack can engage viewers, create a positive impression, and even help establish your brand. But a bad soundtrack can be a huge turnoff and cause people to stop watching your video altogether. Viewers have different tastes in music. That’s why it’s best to stick with a generic, upbeat “corporate” soundtrack. Choose something with a rhythm that fits your video’s pace, and if you want a polished feel, time your transitions to match the music.

Avoid popular copyrighted music, as it can get your video banned. Search for royalty-free music instead. Two good sources are BenSound (which offers free tracks if you give them credit) and StoryBlocks (which requires a subscription). Finding the right soundtrack can be quick, or it may take some time. It's great to get it right. But all that really matters at this initial stage is that the sound isn’t distracting.

Have fun with it. If you want help in making your invention video, contact Invention City. We’ll do a great job for a reasonable price.

Here are some examples of our work:


- Mike

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